Wednesday, May 21, 2025
Latest:
Google-adword
Science & Technology 

Updates of Google Ads in 2023

pravin.kumar.chandra 0 Comments

As of today (May 8, 2023), Google Ads continues to be one of the most popular digital advertising platforms, helping businesses reach their target audiences across various Google properties. Here are some of the notable features and updates of Google Ads in 2023:

  1. Enhanced audience targeting: Google Ads now offers more options for audience targeting, including custom audiences, in-market audiences, and similar audiences. Advertisers can create custom audiences based on website visitors, customer lists, and app activity, allowing for more precise targeting.
  2. AI-driven ad creation: Google Ads now offers more options for automated ad creation using artificial intelligence (AI). Advertisers can use ad formats such as Smart Display campaigns and responsive search ads to allow Google’s AI to create ad variations based on performance data.
  3. Video ad options: Google Ads now offers more options for video ads, including in-stream ads, out-stream ads, and bumper ads. Advertisers can use these ad formats to reach their target audiences on YouTube and other video properties.
  4. Smart bidding updates: Google Ads continues to evolve its smart bidding algorithms, which use machine learning to optimize bids for conversions. Advertisers can choose from a range of smart bidding strategies, including Target CPA, Target ROAS, and Maximize Conversions.
  5. Privacy updates: In response to growing privacy concerns, Google has made several updates to its privacy policies and ad targeting options. Advertisers can still use first-party data for targeting, but third-party cookies are no longer supported. Instead, Google offers alternatives such as FLoC (Federated Learning of Cohorts) and Turtledove for targeting and measurement.

Overall, Google Ads continues to offer powerful tools and features for businesses of all sizes to reach their target audiences online. Advertisers can take advantage of advanced targeting options, AI-driven ad creation, and smart bidding algorithms to get the most out of their advertising budget.

Regenerate response

You May Also Like

According to reports, the iPhone 15 Pro models will see a significant price increase

pravin.kumar.chandra 0
Ai and Human

Will AI Replace Jobs? : Adapting to a Transforming Workforce

Mohit Saini 0
Google AdWords

Google AdWords has been rebranded as Google Ads

pravin.kumar.chandra 0

Leave a Reply

Your email address will not be published. Required fields are marked *

DISCLAIMER: We take great care to keep accurate information on all of the offerings that are given. But no warranty is offered with this data. Users should often visit the provider's official website to review the most recent terms and conditions. The hosting, plugin, and theme vendors from which Blog Tyrant receives payment are responsible for the product offers that are displayed on the website. This compensation may have an effect on the appearance and placement of products on this website (including, for example, the order of appearance). Not all WordPress goods or offers are presented on this website.