SEO March 2023 Core Update

Google is no stranger to algorithm updates, regularly introducing changes to enhance its understanding and ranking of content.

Google is no stranger to algorithm updates, regularly introducing changes to enhance its understanding and ranking of content.

With these updates, Google aims to deliver increasingly relevant, high-quality search results.

However, with these updates come changes in how Google evaluates and ranks websites, which means SEO professionals and website owners must stay in the know and adapt their strategies.

While we don’t have specifics about the March 2023 core update, we can draw some conclusions based on past updates.

Here are some critical takeaways you’ll want to keep in mind:

Time is of the Essence: The effects of core algorithm updates aren’t immediately noticeable. It can take days or weeks for Google’s crawlers to index and reassess the web.

Keep an Eye on the Numbers: Watch your site’s organic search traffic and keyword rankings, as these metrics will help you gauge the update’s impact and identify potential areas for improvement.

Quality is King: Google’s goal with these updates is to serve better search results. That means consistently creating valuable content tailored to your target audience’s needs.

Don’t Neglect The Fine Details: Your site’s technical aspects, such as site speed, mobile-friendliness, and proper indexing, play a massive role in determining your overall ranking. Give them the attention they deserve.

Voice search optimization: With the increasing use of voice assistants like Siri, Alexa, and Google Assistant, optimizing for voice search queries will become even more crucial in 2023. This means creating content that answers conversational questions, using natural language, and optimizing for long-tail keywords.

Artificial Intelligence and Machine Learning: AI and machine learning technologies are becoming increasingly sophisticated, and search engines are using them to improve the relevance and accuracy of search results. In 2023, SEO professionals will need to have a deep understanding of AI and machine learning algorithms and use this knowledge to optimize websites and content for these technologies.

Local SEO: The importance of local SEO is growing as more and more people use their mobile devices to search for businesses in their area. This means creating content that is relevant to local audiences, optimizing for local keywords, and using tools like Google My Business to improve visibility in local search results.

User experience: Search engines are increasingly prioritizing websites that offer a great user experience. This means having fast loading speeds, easy navigation, mobile responsiveness, and high-quality content. In 2023, SEO professionals will need to prioritize user experience and work to create websites that meet these standards.

Video SEO: With the growing popularity of video content, optimizing for video SEO will become even more important in 2023. This means optimizing video titles, descriptions, and tags, and creating high-quality video content that is engaging and informative.